New Parents


Are you a parent or a carer who is struggling to cope with your crying baby?

The Cambridgeshire and Peterborough Healthy Child Programme together with the Safeguarding Partnership Boards have launched the ‘My baby’s crying I.C.O.N. cope campaign’ across the system to help parents and carers to cope with their crying baby.

My baby’s crying I.C.O.N initiative is a preventative programme, which offers local parents and carers in Cambridgeshire and Peterborough essential advice and online support to help cope with a crying baby through its key ICON messages

I – Infant crying is normal

C – Comforting methods can sometimes soothe the baby

O – It’s OK to walk away

N – Never, ever shake a baby).

If you are a new parent or carer from Cambridgeshire or Peterborough who is in need of advice or support, please visit our website: or Call Us on: 0300 029 50 50  Text Us: 07520 649887 to talk to NHS professional if you are struggling to cope